Senior Sales & Marketing Manager

Responsibilities:

• Develop and execute comprehensive sales and marketing strategies tailored to the optical lenses and eyewear market.

• Conduct market research to identify trends, customer needs, and competitor activities.

• Manage relationships with key clients and partners, ensuring high levels of customer satisfaction.

• Oversee and coordinate sales teams in Hong Kong and overseas, ensuring alignment and effective collaboration across regions.

• Lead and mentor the sales and marketing team to achieve revenue targets and enhance performance.

• Collaborate with product development teams to align marketing strategies with product offerings.

• Create and manage budgets for marketing campaigns and sales initiatives.

• Analyze sales metrics and prepare reports for senior management to inform strategic decision-making.

• Represent the company at industry events, trade shows, and conferences.

Job Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.

• Minimum of 10 years of experience in sales and marketing within the optical lenses and eyewear industry or a related field.

• Proven experience in developing successful marketing strategies and sales plans.

• Strong knowledge of the optical and eyewear industry, including market trends and competitor activities.

• Excellent leadership, communication, and interpersonal skills.

• Ability to analyze data and make strategic decisions based on market insights.

• Willingness to travel as needed to meet clients and attend industry events.