Head of Retail Marketing

The Opportunity

We are seeking a Head of Retail Marketing to lead marketing activity across three distinct brands. This role combines strategic planning with hands-on execution, connecting brand visibility and customer engagement to store traffic and sales.

The successful candidate will oversee retail campaigns, public relations, creative content, influencer activity and partnerships. They will lead a multidisciplinary team, work closely with commercial stakeholders and use performance insights to improve results.

Key Responsibilities

• Build an annual marketing plan and campaign calendar tailored to each brand’s audience and business goals.
• Deliver store promotions, launches, events and seasonal campaigns designed to increase footfall, conversion and basket value.
• Partner with Sales, Merchandising, Brand and E-commerce teams to align marketing activity with commercial priorities.
• Direct PR and media activity, including press events, partnerships, coverage monitoring and reputation management.
• Guide content and storytelling across social, digital, in-store and other customer touchpoints, ensuring each brand has a clear and consistent voice.
• Develop KOL, influencer and ambassador collaborations, from partner selection and negotiation through to performance evaluation.
• Build relationships with commercial partners, tenants and landlords to create in-mall visibility, events and joint promotions.
• Lead internal teams and external agencies, manage budgets, and report results and recommendations to the Chief of Business..
• Help the team make effective use of AI tools and evolving marketing practices.

What We’re Looking For

• At least 8 years’ experience in retail marketing, brand marketing or integrated marketing communications, including 2–3 years in a team leadership role.
• Experience managing campaigns across multiple brands or business priorities.
• A strong track record in retail campaigns, PR, content and influencer marketing.
• Commercial judgment and the ability to assess campaign performance and return on investment.
• Strong people leadership, communication and stakeholder management skills.
• A degree in Marketing, Communications, Business or a related field.

Experience in fashion, beauty, lifestyle or eyewear would be an advantage. This opportunity will suit a leader who enjoys developing brands, building capable teams and turning marketing plans into tangible retail results.