Brand Director

We are looking for a Brand Director to join a leading global FMCG company in Marid. You will be responsible for defining and executing the long‑term brand strategy, driving growth, equity, and innovation across markets. As a senior leader, you will inspire cross‑functional teams, manage high‑impact initiatives, and play a central role in shaping the brand vision in a fast‑paced, international environment.

Responsibilities

• Lead the development and execution of the global brand strategy, ensuring alignment with company objectives and long‑term growth priorities.
• Oversee brand positioning, communication platforms, and portfolio strategy across markets and channels.
• Manage the end‑to‑end innovation pipeline, from opportunity identification to launch execution, ensuring strong commercial impact.
• Drive the annual brand plan, including portfolio priorities, consumer initiatives, media strategy, and performance targets.
• Analyze brand performance, consumer insights, market trends, and competitive activity to provide strategies for continuous growth.
• Partner closely with Regional and Local Marketing teams to ensure consistency while enabling market‑specific activation.
• Collaborate with Sales, Trade Marketing, R&D, Finance, and Supply Chain to deliver seamless product launches and brand campaigns.
• Manage external agencies (creative, media, research) to ensure high‑quality creative output and strong ROI.
• Oversee brand budgets, ensuring efficient allocation of resources and maximizing marketing effectiveness.
• Act as a key ambassador of the brand internally and externally, fostering a culture of creativity, consumer‑centricity, and excellence.

Profile

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in Brand Management or Marketing within FMCG or a multinational environment, including senior leadership responsibilities.
• Proven track record developing brand strategies and leading regional or global brand portfolios.
• Strong understanding of consumer insights, innovation processes, media strategy, and brand equity management.
• Excellent strategic thinking combined with strong executional capability.
• Fluent in English; inspirational leader with strong communication, influencing, and cross‑functional collaboration skills.
• Creative, results‑driven, and able to navigate complexity in a fast‑moving, high‑pressure environment.

An opportunity to join a premium global FMCG company, leading the strategic direction of an iconic brand while working with high‑performing international teams in a dynamic and consumer‑driven environment.