Brand Activation Manager

An international leader in the dermocosmetics and healthcare industry is looking for a Brand Activation Manager to lead the development and execution of brand activation strategies that drive brand awareness, market growth, and commercial performance across a portfolio of products.

This role is ideal for a strategic marketing professional with experience managing brands, leading integrated marketing campaigns, and collaborating with cross-functional teams to deliver impactful consumer experiences while supporting the overall business strategy. The successful candidate will play a key role in ensuring brand consistency across all channels and translating business objectives into effective marketing initiatives. 

Key Responsibilities

• Develop and execute omnichannel brand activation strategies across online and offline channels.
• Lead the planning, implementation, and optimization of 360° marketing campaigns aligned with business objectives and global brand guidelines.
• Manage the execution of consumer-focused marketing initiatives to strengthen brand awareness, engagement, and commercial performance.
• Coordinate media strategies and campaign execution in collaboration with media agencies, creative partners, and internal stakeholders.
• Oversee the development of marketing materials, promotional assets, and campaign content across digital, retail, and offline channels.
• Collaborate closely with Commercial, Trade Marketing, Medical, Retail, and Operations teams to ensure consistent execution of brand strategies across all customer touchpoints.
• Manage the marketing budget, monitor campaign performance, and evaluate KPIs, market share, sales performance, profitability, and return on investment (ROI).
• Analyze consumer insights, market trends, and competitive activities to identify opportunities and continuously optimize brand performance.
• Support product launches, promotional initiatives, and brand activations by ensuring alignment across functions and timely execution.
• Monitor sales forecasts and collaborate with Supply Chain and Logistics teams to support product availability and inventory planning for promotional activities.
• Coordinate with global and regional teams to localize marketing strategies and ensure alignment with corporate objectives and brand standards.
• Build strong relationships with internal and external stakeholders, including agencies, suppliers, and commercial partners, to successfully deliver strategic marketing initiatives.