CRM Specialist

Job Title: CRM Specialist

Location

Singapore

Overview

We are seeking a detail-oriented CRM Specialist to support and enhance customer relationship management processes across the business. This role will help maintain the CRM platform, improve data quality, and enable sales and marketing teams to manage customer relationships and business opportunities effectively.

The ideal candidate will combine hands-on CRM administration skills with strong analytical and communication abilities. Experience supporting a B2B or regional organization is an advantage.

Key Responsibilities

• CRM Administration & Support

  • Maintain CRM settings, user access, workflows, fields, dashboards, and reports.
  • Provide day-to-day support and guidance to CRM users.
  • Coordinate system updates, testing, and issue resolution with internal teams and external providers.

• Data Quality & Governance

  • Monitor customer and sales data for accuracy, completeness, and consistency.
  • Maintain data standards and support regular cleansing, validation, and deduplication activities.
  • Promote appropriate data governance and access practices.

• Sales & Marketing Enablement

  • Support sales and marketing teams in using CRM tools to manage accounts, contacts, leads, and opportunities.
  • Help improve processes for lead management, pipeline tracking, customer segmentation, and campaign follow-up.
  • Assist with CRM onboarding and user training.

• Reporting & Insights

  • Develop and maintain reports and dashboards to track CRM adoption, pipeline activity, customer engagement, and other relevant KPIs.
  • Analyze CRM data and share insights to support business planning and decision-making.

• Process Improvement

  • Review existing CRM processes and recommend ways to improve efficiency, usability, and consistency.
  • Gather user feedback and translate business needs into system or process enhancements.

• Cross-Functional Collaboration

  • Work with sales, marketing, IT, and other regional or global stakeholders on CRM initiatives.
  • Support CRM-related projects, integrations, and data migration activities as required.

Qualifications

• Experience

  • Typically 3–6 years of experience in CRM administration, CRM operations, sales operations, or a related role.

• CRM Platform Knowledge

  • Hands-on experience with a CRM platform such as Salesforce, Microsoft Dynamics 365, or an equivalent system.
  • Experience with CRM configuration, reporting, user support, or workflow management is preferred.

• Data & Reporting Skills

  • Strong analytical skills and confidence working with customer and sales data.
  • Proficiency in Microsoft Excel; experience with reporting or data visualization tools is an advantage.

• Business Process Understanding

  • Familiarity with sales, marketing, or customer management processes, preferably in a B2B environment.

• Communication & Collaboration

  • Strong written and verbal communication skills in English.
  • Ability to work effectively with users and stakeholders across different functions and locations.

• Personal Attributes

  • Highly organized, service-oriented, and attentive to detail.
  • Able to manage competing priorities and handle confidential information appropriately.

Why Join This Organization?

This role offers the opportunity to strengthen CRM capabilities and support more effective customer and sales operations within a regional business. If you enjoy improving systems, working with data, and helping teams get more value from their CRM tools, we encourage you to apply.