Trade Marketing & Communication Manager Europe

Our client is a Multinational leading global designer, manufacturer, and marketer of pool equipment and automation systems. Based on the Group’s growth plans in Europe, is looking for a:

TRADE MARKETING & COMMUNICATION MANAGER EUROPE
Location: Madrid or France (Lyon area)

Reporting to the Product & Marketing Strategy Manager Europe, he/she will develop marketing strategy to accelerate the selling out of its products and its brand presence along Europe.
Responsibilities:

• Manage the annual budget for Marketing & Communication to ensure maximum ROI within the marketing plan
• Ensures brand delivery and consistency across all markets ensuring the implementation of marketing campaigns, visual merchandising, loyalty programs, or any other initiatives as defined.
• Design and supervise the communication plan either operational or digital
• Jointly with Sales leaders designs marketing programs to increase awareness, build categories and grow demand for its products as well as directing promotional support.
• Maintains relations with customers by organizing and developing specific customer- relations programs, determining company presence at conventions, annual meetings, trade associations, and seminars.
• Participates in competitive intelligence by analyzing the different means and methods of communication used by the competition.

Requirements:

• Minimum 5 years’ experience managing marketing programs, preferable with an industrial background, working with cross-functional teams, external marketing agencies and other vendors.
• Pool Sector’s experience would be an advantage
• Bachelor’s degree in marketing, business, communications, or a related field, together with strong computer skills including MS Office required.
• Fluent English (mandatory) - Spanish & French are a plus.