(Asso.) Business Manager, IVD

About the Company

The company is a leader in In Vitro Diagnostics, committed to delivering precision and speed to clinical laboratories. We are seeking a dynamic (Associate) Business Manager to bridge the gap between commercial growth and scientific education within the primary hospital segment.

Position Summary

This is a hybrid role designed for a scientifically-minded commercial professional. You will wear two hats:

1. Sales/Business Development: Drive market share growth by acquiring and managing primary hospitals and clinics.

2. Marketing (Education): Elevate brand authority by orchestrating industry conferences, scientific seminars, and internal/external educational events.

We are looking for someone with a science background (e.g., Medical Laboratory Science, Biology, Biotechnology) who can converse fluently with lab directors and procurement teams while also managing high-level KOL events.

Key Responsibilities

A. Business Development & Sales (Primary Hospital Focus)

• Territory Management: Develop and execute a sales plan targeting primary/secondary hospitals to penetrate the IVD market.

• Full Cycle Sales: Identify leads, conduct product demonstrations, negotiate pricing, and close contracts with hospital lab directors and procurement committees.

• Installation & Retention: Collaborate with applications specialists to ensure smooth instrument/assay launches; upsell reagent rentals and maintenance contracts.

B. Marketing, Education & Events (Scientific Focus)

• Event Strategy: Plan and execute scientific education events.

• Content Development: Create scientific collateral (case studies, application notes, white papers) using your science background to ensure clinical accuracy.

• Internal Training: Train the broader sales team on new IVD technologies, competitor assay comparisons, and regulatory updates.

C. Stakeholder Management

• External: Build relationships with Pathologists, Clinical Lab Scientists, Infection Control Committees, and Hospital Administration.

• Internal: Act as the bridge between the commercial team and R&D/Regulatory teams to translate clinical needs into product feedback.

Qualifications

Required (Must-Haves)

• Education: Bachelor’s degree in Medical Laboratory Science, Biology, Biochemistry, Biotechnology, Pharmacy, or Nursing.

• Experience: 3–6 years in the IVD industry (sales, product management, or clinical applications).

• Hybrid Skillset: Proven ability to sell IVD analyzers/reagents and organize scientific events (e.g., user group meetings, trade booths).

• Hunter Mentality: Track record of hanlding primary hospital accounts

• Communication: Ability to explain assay sensitivity/specificity to lab heads and negotiate ROI to hospital CFOs.