Marketing Manager (Thai FMCG)

About the Marketing Manager (Thai FMCG) position, you will take charge of end-to-end brand management, driving our brand's vision from insight interpretation to new product development and go-to-market strategy across all channels.

This position offers attractive salary. 

Other responsibilities include: 

• Drive innovation and product development

  • Identify emerging trends, gaps, and opportunities in the FMCG landscape
  • Lead new product development from concept to launch, including positioning and pricing

• Develop and execute go-to-market strategies

  • Plan and implement integrated launch strategies across online and offline channels
  • Ensure consistency and alignment of brand messaging across all touchpoints

• Lead marketing campaign strategy and execution

  • Create compelling, insight-led campaigns across digital, traditional, and performance media
  • Ensure campaigns effectively engage target consumers and drive brand growth

• Leverage data and performance analytics

  • Monitor campaign performance using KPIs and analytics tools
  • Continuously optimize strategies to maximize ROI and effectiveness

• Collaborate cross-functionally

  • Partner with Sales, Trade Marketing, R&D, Supply Chain, and Finance teams
  • Ensure smooth execution of product launches and ongoing business initiatives

• Manage brand health and equity

  • Track brand performance, competitiveness, and consumer perception
  • Adjust strategies to strengthen brand positioning and long-term growth

• Demonstrate entrepreneurial and innovative thinking

  • Proactively solve problems and challenge the status quo
  • Drive creative solutions in a fast-paced and evolving environment

Your Profile: 
The ideal candidate brings a minimum of 10 years of solid marketing experience within the FMCG industry, preferably with a strong focus on personal care or related consumer categories. You have a deep understanding of consumer behavior, brand development, and the dynamics of fast-paced, competitive markets.

• Experience launching new products and scaling brands in competitive markets
• Proven ability to leverage analytics, insights, and performance marketing tools
• Ability to balance long-term strategic thinking with hands-on implementation.
• Comfortable working in dynamic, fast-changing, and ambiguous environment
• ​Demonstrates a “start-up mentality” with strong ownership and initiativ
• Passion for understanding consumers and building meaningful brand connections
• Continuously seeks new ideas and opportunities for growth
• Effective in working with cross-functional teams and influencing key stakeholder
• Focused on delivering measurable outcomes

 

---

The offer: 

We provide a dynamic, fast paced, and collaborative work environment where innovation is encouraged and individual contributions are highly valued. In this role, you will have the opportunity to take on significant ownership, lead high-impact marketing initiatives, and play a key role in shaping the growth trajectory of our brand portfolio.

Please apply now or call for more information.