APAC Marketing Manager

Job Title: Regional Marketing Manager (SEA & NA)
Location: Hong Kong

Key Responsibilities

• Regional Marketing Strategy & Execution:

  • Develop and implement the annual regional marketing plan for SEA and NA, aligned with global brand strategy and local market needs.

  • Drive the launch of new products and innovations across the region, ensuring excellence in execution from planning to post-launch analysis.

  • Lead the adaptation and localization of global marketing campaigns, content, and digital assets to maximize relevance and impact in each local market.

• Campaign Management & Digital Leadership:

  • Conceptualize, plan, and execute integrated 360° marketing campaigns (ATL, BTL, Digital, Social, CRM) to build brand equity and drive market share growth.

  • Oversee regional digital marketing strategy, including e-commerce support, SEO/SEM, social media, and influencer partnerships.

  • Manage the regional marketing budget, ensuring efficient allocation and ROI optimization.

• Market Intelligence & Business Growth:

  • Conduct in-depth market analysis, consumer research, and competitive benchmarking to generate actionable insights for the region.

  • Utilize data and insights to identify growth opportunities, address challenges, and make informed strategic recommendations.

  • Track, analyze, and report on KPIs, sales performance, and campaign effectiveness to senior management.

• Stakeholder & Team Management:

  • Serve as the key marketing liaison between Global HQ and local country teams in SEA and NA.

  • Build strong, collaborative relationships with local Marketing Managers, Sales, Training, and Trade Marketing teams to ensure strategy alignment and flawless execution.

  • Provide guidance, support, and best practice sharing to local markets to elevate overall marketing capabilities within the region.

  • Manage and collaborate with external agencies (creative, media, digital, PR).

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.

• Minimum of 8-10 years of progressive marketing experience, with at least 3-5 years in a regional role covering multi-markets (experience in SEA and/or NA is essential).

• Proven track record in developing and executing successful multi-channel marketing campaigns in the consumer goods, dermo-cosmetic, pharmaceutical, or skincare industries.

• Strong experience in digital marketing and e-commerce ecosystems.

• Demonstrated ability to localize global brand strategies and campaigns effectively.

• Excellent financial and business acumen, with experience in budget management and P&L sensitivity.

Skills & Competencies

• Strategic thinker with strong analytical and problem-solving skills.

• Exceptional communication, presentation, and interpersonal skills.

• Outstanding project management and organizational skills, able to manage multiple priorities in a fast-paced environment.

• Strong leadership and influencing skills, capable of managing diverse stakeholders remotely.

• Agile, results-oriented, and consumer-centric mindset.

• Fluency in English is required; proficiency in other Asian languages is a strong advantage.