Brand Development Manager (Retail -House Brand)
Posted on: 02/09/2026
Thailand
Permanent
Retail
Brand Development Manager (Retail -House Brand)
Thailand
Posted on: 2026-09-02
Job type: Permanent
Sector: Retail
Your Responsibilities:
In this pivotal role, you will spearhead the development and execution of innovative brand strategies designed to enhance market positioning and drive sales growth across our extensive retail portfolio. Your key responsibilities will include:
- Developing and implementing strategic growth initiatives for the brand and portfolio to capitalize on market opportunities.
- Leading trade marketing and channel activation plans to strengthen retail presence and engagement.
- Managing successful product launches and crafting effective go-to-market strategies.
- Conducting in-depth analysis of market trends, customer insights, and competitor activities to identify new growth pathways.
- Overseeing brand campaigns and ensuring the seamless execution of creative assets and in-store marketing initiatives.
- Collaborating cross-functionally with Sales, Product, Operations, and Marketing to achieve revenue, profit, and market share targets.
- Monitoring brand performance and leveraging data to drive continuous performance improvement and strategic decision-making.
Your Profile:
To excel in this role, you will bring a robust background in brand management and development, complemented by strong commercial acumen. Your profile should include:
- A bachelor's degree in marketing, Business Administration, or a related field.
- Over 8 years of experience in Brand Management, Brand Development, Trade Marketing, Category Management, or Commercial Management.
- Proven expertise in managing a multi-brand portfolio with direct accountability for P&L or commercial outcomes.
- A solid foundation in trade marketing and channel development, with a focus on sell-in/sell-out execution and retail operations.
- A demonstrated track record of driving revenue growth and delivering impactful business results.
- Strong analytical skills paired with leadership capability and excellent stakeholder management.
The Offer:
Joining our client presents an exciting opportunity to play a central role in one of the country’s largest and most respected retail organizations. You will have the chance to shape brand growth across a nationwide network, making a tangible impact on business performance in a dynamic and fast-paced environment. In addition to a competitive salary, you will benefit from a supportive work culture that values innovation, strategic thinking, and the professional development of its leaders. Embrace this chance to elevate your career while championing brand excellence on a national scale.
Contact
Rakchanok Tiwa
+66 2 544 0908
Morgan Philips Executive Search
92 Central Park Offices,
35th Floor,
Rama IV Road,
Silom, Bang Rak,
10500 Bangkok
Greater China