Assistant Brand Manager

Job Title: Assistant Brand Manager

Location

Hong Kong

Overview

We are seeking an Assistant Brand Manager to support brand strategy execution and day-to-day marketing activities for a portfolio within the healthcare/medical sector in Hong Kong. This role assists the Brand Manager in planning and implementing marketing plans, coordinating with internal teams and external stakeholders, and ensuring campaigns deliver against business objectives and comply with relevant regulatory and ethical standards.

The ideal candidate will have strong analytical skills, solid coordination experience, and the ability to work effectively across cross-functional teams in a regulated environment.

Key Responsibilities

• Brand & Marketing Plan Execution

  • Support the implementation of annual/quarterly brand plans, marketing calendars, and campaign activities.
  • Help translate brand strategy into actionable plans for sales and customer engagement.

• Campaign & Content Support

  • Coordinate development and updates of marketing materials (e.g., presentations, product information, promotional assets) in line with brand guidelines.
  • Assist with briefing, timelines, and review cycles with internal and external stakeholders.

• Market & Customer Insights

  • Conduct market research to track performance, trends, competitor activity, and customer feedback.
  • Support preparation of business reviews using sales and marketing data.

• Stakeholder Coordination

  • Work closely with cross-functional teams such as Sales, Medical Affairs, Regulatory/Compliance, and Supply Chain (as applicable).
  • Support engagement activities with healthcare professionals and internal stakeholders in accordance with policy.

• Budget & Agency/Partner Coordination (as applicable)

  • Support budget tracking and ensure spending aligns with approved plans.
  • Assist with vendor/agency coordination and documentation.

• Compliance & Governance

  • Ensure marketing activities comply with applicable local regulations, internal standards, and ethical promotion requirements.
  • Maintain accurate records and documentation for audit readiness.

• Performance Reporting

  • Track campaign performance and contribute to reporting on KPIs (e.g., coverage, engagement, sales contribution, event outcomes).
  • Identify opportunities to improve execution and effectiveness.

Qualifications

• Experience

  • Typically 2–5 years of experience in marketing, brand management, or related roles in pharmaceutical/healthcare or a regulated industry (fresh graduates with relevant internships may be considered).

• Marketing Knowledge

  • Basic understanding of marketing planning, segmentation, and go-to-market execution.

• Data & Analytics

  • Ability to analyze sales/market data and summarize insights clearly.
  • Proficiency in MS Excel and PowerPoint; familiarity with dashboards/tools is a plus.

• Regulatory & Compliance Awareness

  • Understanding of ethical promotional expectations and the importance of compliant execution in healthcare environments.

• Communication & Collaboration

  • Strong written and verbal communication skills in English.
  • Cantonese and/or Mandarin proficiency is an advantage for stakeholder coordination.

• Organizational Skills

  • Strong project coordination ability with attention to detail and ability to manage multiple priorities.

Why Join This Organization?

This role offers a strong foundation for a marketing professional to build brand capabilities in a healthcare environment. If you enjoy data-driven brand support, cross-functional coordination, and compliant campaign execution, we encourage you to apply.