Marketing Director (Head of Marketing)
Posted on: 05.05.26
Taipei Northern Taiwan Taiwan
Permanent
IT
Our client is one of Asia’s Top 500 fastest-growing fintech companies, operating a rapidly expanding B2C business. They are seeking an experienced Head of Marketing to lead brand strategy and end-to-end marketing execution, driving business growth and customer engagement.
Key Responsibilities:
Qualifications:
Qualified and interested parties please apply with your CV to Joy.Chan@morganphilips.com
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.
Key Responsibilities:
- Lead the overall marketing strategy, covering brand awareness, digital marketing, external communications, and customer engagement across B2C channels.
- Drive brand positioning and strengthen brand equity across markets, ensuring consistent and impactful messaging.
- Oversee and optimize website performance and user journey, with a strong focus on UI/UX enhancement for existing products and services.
- Plan and execute integrated digital marketing campaigns across paid, owned, and earned channels to drive acquisition and retention.
- Develop and manage external communications, including PR, media relations, and content strategy.
- Collaborate closely with cross-functional teams (Product, Tech, Business) to identify growth opportunities and enhance customer experience.
- Build, lead, and develop a high-performing marketing team, fostering a hands-on, agile, and results-driven culture.
- Leverage data and market insights to optimize campaign performance, customer funnel, and ROI.
Qualifications:
- 10–15 years of experience in marketing, preferably within fintech, financial services, or B2C internet businesses.
- Proven track record in building successful brands and scaling marketing teams.
- Strong expertise in digital marketing, brand management, and customer experience (including UI/UX awareness).
- Entrepreneurial mindset with a proactive, hands-on, and agile working style.
- Strong interest in fintech, lending, or related financial topics.
- Excellent communication and stakeholder management skills.
- Fluent in Mandarin and proficient in English.
Qualified and interested parties please apply with your CV to Joy.Chan@morganphilips.com
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.