Business Development Manager – Taiwan

Company: Leading Global Industrial Automation & Instrumentation Company
Location: Taipei, Taiwan
Employment Type: Full-Time
Industry: Industrial Automation / Process Instrumentation / Industrial Solutions

Company Overview

Our client is a well-established global technology company specializing in industrial measurement instrumentation, process automation, and integrated industrial solutions.

With a strong international presence and extensive distribution and sales partner networks, the company provides innovative products, solutions, and services to customers across various industrial sectors.

The organization is committed to technological innovation, long-term customer partnerships, and sustainable business growth. It offers a collaborative, multicultural working environment with opportunities for professional development and regional business exposure.

Position Overview

We are seeking an experienced Business Development Manager to drive business growth and expand market presence in Taiwan through an established Sales Channel Partner (SCP) network.

This position will focus on channel partner management, strategic account development, market expansion, and identifying new business opportunities across industrial automation and process instrumentation markets.

The successful candidate will work closely with regional teams, channel partners, and key customers to strengthen market penetration, improve partner performance, and achieve sustainable revenue growth.

Key Responsibilities

1. Business Development & Market Expansion

• Drive business growth and expand market share across Taiwan's industrial automation and process instrumentation markets.

• Identify, develop, and pursue new business opportunities while strengthening existing customer relationships.

• Develop and execute strategic account plans for key customers, projects, and business opportunities.

• Support the acquisition and execution of local and international projects.

• Promote the company's portfolio of products, solutions, and services to customers and business partners.

2. Channel Partner Management

• Lead, manage, and develop the Sales Channel Partner (SCP) network to achieve business objectives and sustainable sales growth.

• Build strong relationships with channel partners and provide commercial, technical, and market development support.

• Conduct regular business reviews, sales performance evaluations, and strategic planning discussions with partners.

• Strengthen partner capabilities and identify opportunities to improve channel effectiveness and market coverage.

3. Strategic Account & Customer Management

• Establish and maintain strong relationships with key customers, distributors, and strategic business partners.

• Identify customer requirements and collaborate with internal teams to deliver suitable industrial solutions.

• Drive customer-focused sales and marketing initiatives to improve market penetration and customer satisfaction.

• Support strategic account development and long-term business partnerships.

4. Cross-Functional Collaboration & Sales Operations

• Collaborate with regional sales, technical, marketing, and support teams to execute business strategies.

• Represent the company at customer meetings, seminars, exhibitions, and industry events.

• Utilize Salesforce CRM and business management processes to monitor sales activities, opportunities, and business performance.

• Provide market intelligence, customer feedback, and competitive insights to support business planning and decision-making.

Qualifications

Required Qualifications

• Bachelor's degree in Engineering or a related technical discipline.

• Minimum 4 years of experience in Sales, Business Development, or Account Management.

• Strong technical knowledge of industrial instrumentation, process automation, or industrial solutions.

• Proven commercial acumen with a customer-oriented and results-driven mindset.

• Experience developing business opportunities and managing customer or channel partner relationships.

• Excellent communication, presentation, negotiation, and relationship-building skills.

• Fluent in Mandarin Chinese and English.

• Ability to collaborate effectively with multicultural teams and international stakeholders.

• Proactive, resilient, and capable of working independently in a dynamic business environment.

• Willingness to travel frequently for business activities.

Preferred Qualifications

• Experience working with industrial automation, process instrumentation, or related industrial technology companies.

• Familiarity with SAP, Salesforce (SFDC), and Microsoft Office applications.

• Experience managing distributors, sales channel partners, or strategic accounts.

• Exposure to regional or international business environments.