Sales Director Convenience
Posted on: 10/26/2026
New York United States
Permanent
FMCG
For our client, an innovative FMCG (food) company, we are looking for an experienced person to take the position of:
Sales Director Convenience
Location - USA
Key responsibilities:
Sales Director Convenience
Location - USA
Key responsibilities:
- Develop and execute the U.S. Convenience Channel sales strategy in partnership with the Executive Vice President, U.S.
- Establish and develop relationships with national, regional, and independent convenience retailers.
- Lead customer negotiations involving pricing, promotional programs, placement, distribution, and other commercial terms.
- Develop and manage relationships with major convenience distributors and wholesalers, including McLane, Core-Mark/Performance Food Group, and appropriate regional distributors and wholesalers.
- Identify and pursue new convenience business opportunities.
- Establish clear expectations, priorities, account assignments, and performance standards for brokers.
- Monitor revenue, volume, gross margin, promotional spending, and customer profitability.
- Representing the company at major convenience-industry events, distributor shows, customer meetings, and trade shows.
- Develop relationships throughout the convenience industry that increase awareness and access for the brand.
- Monitor competitors, category trends, new products, pricing, promotions, merchandising, and retailer strategies.
- 6-10+ years of progressive CPG sales experience, with significant experience in the U.S. Convenience Channel.
- Demonstrated success selling branded CPG products into national and/or regional convenience retailers.
- Strong working knowledge of the convenience distributor and wholesaler network.
- Experience working with major distributors such as McLane, Core-Mark/PFG, and regional wholesalers.
- Experience managing convenience brokers or broker networks.
- Proven ability to open new accounts and build business rather than simply manage established customers.
- Strong understanding of retailer category reviews, item authorization, distributor setup, pricing, promotions, and retail execution.
- Strong financial and analytical skills, including forecasting, margin management, and customer profitability.