Digital Strategy Manager
Publicada: 05/10/2026
Ciudad de Mexico
Indefinido
Farmacéutica y Asistencia sanitaria
At Morgan Philips Specialist Recruitment Mexico, we are looking for a Digital Marketing Strategy Manager based in Mexico City to join a leading multinational company in the Medical Devices industry, with a strategic presence across Mexico, Central America, and the Caribbean.
About the Role
As Digital Marketing Strategy Manager, you will be responsible for leading the execution and optimization of digital marketing strategies across Latin America North (LAN), ensuring alignment between business objectives, commercial priorities, customer needs, and the digital ecosystem.
You will leverage customer, market, and performance insights to strengthen digital engagement, improve business outcomes, and support the successful deployment of regional and local marketing initiatives.
This position will work closely with Commercial, Marketing, Medical Affairs, and other cross-functional teams, playing a key role in transforming data and market insights into actionable digital strategies.
What You'll Be Doing
We are looking for a strategic, analytical, and results-driven marketing professional who combines strong digital expertise with business acumen, customer orientation, and the ability to influence across different functions and stakeholders.
Qualifications
If you are passionate about digital transformation, customer engagement, and the Healthcare ecosystem, and you are ready to take on a regional role within a global organization, we would like to hear from you.
Apply or contact us to learn more about this opportunity.
About the Role
As Digital Marketing Strategy Manager, you will be responsible for leading the execution and optimization of digital marketing strategies across Latin America North (LAN), ensuring alignment between business objectives, commercial priorities, customer needs, and the digital ecosystem.
You will leverage customer, market, and performance insights to strengthen digital engagement, improve business outcomes, and support the successful deployment of regional and local marketing initiatives.
This position will work closely with Commercial, Marketing, Medical Affairs, and other cross-functional teams, playing a key role in transforming data and market insights into actionable digital strategies.
What You'll Be Doing
- Develop and execute digital marketing strategies aligned with global and local business objectives across the LAN region.
- Lead the implementation and continuous optimization of digital initiatives, measuring performance through relevant KPIs and data-driven insights.
- Monitor campaign performance, identify trends and opportunities, and provide recommendations to strengthen customer engagement and business results.
- Partner closely with Commercial teams to support strategy deployment, evaluate lead generation effectiveness, and enhance overall digital performance.
- Translate complex analytics and market information into clear, actionable business insights for senior leaders and key stakeholders.
- Lead digital awareness, branding, and promotional campaigns while ensuring compliance with internal and external guidelines.
- Collaborate with Marketing, Medical Affairs, and other cross-functional teams to connect digital strategies with customer and business priorities.
- Identify innovative digital solutions and emerging technologies to strengthen engagement with customers and healthcare professionals.
- Coordinate the deployment of global digital initiatives across multiple business lines within the region.
- Build strong relationships with internal and external stakeholders, including commercial teams, medical associations, and industry partners.
- Manage multiple projects simultaneously, ensuring execution excellence through effective planning, prioritization, and collaboration.
We are looking for a strategic, analytical, and results-driven marketing professional who combines strong digital expertise with business acumen, customer orientation, and the ability to influence across different functions and stakeholders.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Master's degree is preferred.
- Minimum 5 years of experience in Marketing and/or Commercial functions.
- Experience within Healthcare, Pharmaceuticals, Medical Devices, or related industries is highly preferred.
- Fluent English and Spanish.
- Availability to travel 30% to 50% across Mexico.
- Strategic Digital Marketing
- Data Analysis & KPI Management
- Project Management & Lean Methodologies
- Customer, Patient & Market Insights
- Digital Innovation & Agility
- Business Acumen & Results Orientation
- Strong Communication & Presentation Skills
- Leadership & Cross-Functional Collaboration
If you are passionate about digital transformation, customer engagement, and the Healthcare ecosystem, and you are ready to take on a regional role within a global organization, we would like to hear from you.
Apply or contact us to learn more about this opportunity.