Sales Lead – Taiwan

AdTech | Programmatic Advertising | Publisher Monetization

Location: Taiwan / Taipei – Remote-friendly
Employment: Full-time
Market Scope: Taiwan
Language: Fluent in Mandarin and English 

About the Opportunity

Our client is an international AdTech company specializing in programmatic advertising and publisher monetization solutions. As part of its strategic expansion into Taiwan, the company is looking for an experienced Sales Lead – Taiwan to establish and grow its presence in the local market.

This is a highly entrepreneurial opportunity for a senior commercial professional with strong relationships across Taiwan's digital publisher, media, AdTech, MarTech, and programmatic advertising ecosystem.

The Sales Lead will be responsible for developing the Taiwan publisher network, driving new business and strategic partnerships, and building the commercial foundation for the market.

As the Taiwan business grows, this position has the potential to take on broader market leadership responsibilities and develop into a Country Manager-level role.

Key Responsibilities

• Lead business development and publisher acquisition activities across the Taiwan market.

• Build and maintain strong relationships with major digital publishers, media groups, platforms, and ecosystem partners.

• Develop a strong pipeline of publisher opportunities and accelerate market penetration.

• Drive commercial negotiations and establish long-term strategic partnerships.

• Identify revenue opportunities across programmatic advertising, publisher monetization, and digital advertising solutions.

• Work closely with publishers to understand their monetization strategies and identify opportunities to improve advertising yield and revenue performance.

• Develop and execute the Taiwan go-to-market strategy based on local market dynamics.

• Represent the company within Taiwan's digital advertising and publisher ecosystem.

• Collaborate closely with regional and global leadership on commercial strategy and market expansion.

• Take increasing ownership of Taiwan market revenue, commercial performance, and long-term growth.

• Establish the commercial foundation for the Taiwan operation, with the potential to build and lead a local team as the business expands.

Ideal Candidate Profile

• Senior-level experience in Business Development, Sales, Partnerships, or Publisher Development within AdTech, MarTech, programmatic advertising, digital media, publisher solutions, or related industries.

• Strong existing network and hands-on relationships with digital publishers and media companies in Taiwan.

• Solid understanding of the programmatic advertising ecosystem, including publisher monetization and yield optimization.

• Proven track record in publisher acquisition, strategic partnerships, and new business development.

• Ability to independently develop relationships and quickly establish a strong pipeline within the Taiwan publisher ecosystem.

• Experience developing a new market, business unit, or commercial operation would be highly valued.

• Strong commercial negotiation and stakeholder management capabilities.

• Entrepreneurial and hands-on mindset with the ability to operate independently in an early-stage market environment.

• Comfortable working with international and cross-functional teams.

• Strong communication skills in Mandarin Chinese and English.

Why This Opportunity?

This is an opportunity to join an international AdTech business at an important stage of its Taiwan market expansion.

Rather than managing an established sales territory, the successful candidate will have the opportunity to build the market from the ground up, develop relationships with leading publishers, shape the local commercial strategy, and take increasing ownership of the Taiwan business.

For a high-performing commercial leader, there is a clear opportunity to develop toward Taiwan Market Lead / Country Manager-level responsibilities as the business scales.