Head of Marketing
Posted on: 05/06/2026
Taipei Central Taiwan
Permanent
Luxury
Our client is a globally renowned luxury spirits brand, recognized for its heritage, craftsmanship, and iconic portfolio of ultra-premium products. With a strong presence across international markets, the company is seeking an experienced Head of Marketing to lead brand strategy, drive sustainable growth, and further strengthen its market leadership within the luxury consumer segment.
Key Responsibilities:
Qualified and interested parties please apply with your CV to Joy.Chan@morganphilips.com
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.
Key Responsibilities:
- Lead the overall marketing strategy and execution, ensuring alignment with global brand direction while driving strong local market relevance and consumer engagement.
- Develop and implement integrated brand plans that enhance brand equity and long-term business growth across all consumer touchpoints.
- Drive luxury brand positioning through compelling storytelling, experiential marketing, digital initiatives, retail activations, and customer engagement programs.
- Identify growth opportunities through consumer insights, market intelligence, competitive analysis, and emerging luxury consumer trends.
- Develop annual marketing plans, campaign calendars, product launch strategies, and investment priorities to deliver measurable business impact.
- Oversee brand performance, campaign effectiveness, customer engagement metrics, and ROI analysis to optimize marketing investments.
Manage marketing budgets, A&P investments, forecasting, and P&L accountability to ensure efficient resource allocation and commercial success. - Collaborate closely with Sales, Trade Marketing, CRM, Private Client, and Commercial teams to deliver integrated brand experiences and achieve business objectives.
- Build and maintain strong relationships with key external partners, agencies, media, luxury retailers, and industry stakeholders.
- Lead, coach, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, accountability, and excellence.
- Act as a key member of the leadership team, contributing to strategic planning, business growth initiatives, and organizational development.
- Minimum 15 years of marketing experience, with at least 8 years in a leadership role.
- Proven experience in luxury retail, watches & jewelry, premium spirits, beauty, fashion, or other luxury consumer sectors.
- Strong track record in brand building, integrated marketing, and driving business growth.
- Solid commercial acumen with experience managing marketing budgets and P&L responsibilities.
- Proven leadership experience in building and developing high-performing teams.
- Excellent communication, stakeholder management, and influencing skills.
- Fluent in English and native in Mandarin.
Qualified and interested parties please apply with your CV to Joy.Chan@morganphilips.com
Please note, that while Morgan Philips Group welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. Resumes are collected for recruitment purposes only.