Vice President of Sales, APAC

B2B Software Solutions | Engineering Simulation | Digital Engineering

About the Company

Our client is an international provider of B2B engineering software and technology solutions, helping industrial enterprises accelerate product development, improve engineering performance, and advance digital transformation.

Its portfolio spans computer-aided engineering (CAE), multiphysics simulation, optical and electromagnetic analysis, model-based design, design optimization, and digital twin technologies. Combining software solutions with application engineering, technical consulting, implementation, and training, the company supports customers across electronics, semiconductors, automotive, industrial manufacturing, and energy.

Through partnerships with global software developers and regional technical teams, the business helps customers address complex engineering challenges, reduce development costs, and shorten time to market.

Position Overview

The Vice President of Sales, APAC will lead the regional sales organization across Taiwan, China, and Malaysia, with direct responsibility for the three markets’ Sales Heads and overall regional sales performance.

Reporting to the executive responsible for APAC at the global headquarters, this leader will develop and execute regional commercial strategies, strengthen relationships with software principals, and drive sustainable growth across a portfolio of engineering software and related services.

The role will work closely with the APAC Engineering Vice President to align commercial priorities with technical capabilities and deliver compelling, customer-focused solutions.

Key Responsibilities

Regional Sales Strategy and Growth

• Develop and execute short-, medium-, and long-term sales strategies across Taiwan, China, and Malaysia.

• Take accountability for regional sales targets, translating business objectives into clear country-level plans and measurable actions.

• Identify growth opportunities across engineering simulation, digital engineering, and complementary B2B software solutions.

• Assess market potential, customer requirements, and competitive positioning to prioritize industries, accounts, and product opportunities.

• Expand strategic accounts and develop new business through consultative, value-based selling.

Sales Leadership and Execution

• Lead, coach, and develop the Sales Heads across the three markets, building a collaborative and accountable regional organization.

• Establish consistent sales management practices covering account planning, opportunity qualification, pipeline reviews, and forecasting.

• Monitor performance against targets and implement corrective actions where required.

• Support country teams in complex opportunities, executive-level customer engagement, and commercial negotiations.

• Promote knowledge sharing and cross-border collaboration while adapting execution to local market conditions.

Software Principal and Partner Management

• Build and maintain senior relationships with global software principals and technology partners.

• Align regional growth plans with principals’ product strategies, commercial priorities, and partner expectations.

• Lead business reviews and coordinate joint account development, sales initiatives, and market development activities.

• Support negotiations on commercial terms, sales targets, and partnership arrangements within delegated authority.

• Identify opportunities to strengthen the portfolio and increase cross-selling across complementary solutions.

Technical and Cross-Functional Collaboration

• Partner with the APAC Engineering Vice President to align sales priorities with application engineering and technical support resources.

• Coordinate technical discovery, demonstrations, proof-of-concept activities, and solution proposals.

• Help sales teams translate engineering capabilities into measurable customer value, including improved product performance, reduced physical prototyping, and faster development cycles.

• Collaborate with marketing to develop industry-focused campaigns, technical events, and demand-generation programs.

• Maintain close alignment between customer commitments and the organization’s delivery capabilities.

Business Planning and Reporting

• Develop regional business plans and provide clear reporting on sales performance, forecasts, market developments, and key risks.

• Serve as a commercial interface between regional operations and global headquarters.

• Use CRM data and performance metrics to improve sales visibility, resource allocation, and decision-making.

• Recommend improvements to sales processes, organizational capabilities, and go-to-market approaches.

Qualifications and Experience

• A proven track record in B2B software or technology solution sales, with substantial sales leadership experience.

• Experience in engineering simulation, CAE, industrial software, digital engineering, or closely related technical solutions is strongly preferred.

• Demonstrated success managing sales across multiple Asian markets, ideally including Taiwan, China, and Southeast Asia.

• Experience leading sales managers or country-level commercial leaders and delivering results through geographically distributed teams.

• Strong understanding of consultative sales processes involving technical evaluation, multiple stakeholders, and complex purchasing decisions.

• Experience working with application engineering, pre-sales, or technical consulting teams to develop and close solution opportunities.

• Demonstrated ability to manage software principals, distributors, resellers, or technology partnerships.

• Strong capabilities in strategic account development, commercial negotiation, pipeline management, and sales forecasting.

• Professional fluency in English and Mandarin.

• Willingness to travel regularly across the region.

• A bachelor’s degree in engineering, science, business, or a related discipline; an advanced degree is an advantage.