Business Director~VP

Why We Hire
Build the company's gaming/esports business capability by integrating product strategy, channel development, market expansion, and brand management, to strengthen competitiveness in the global Gaming market and build a scalable, profitable esports business.

Role Mission
Own the overall business strategy and operational management of the esports business — establishing product, channel, and market positioning to drive revenue growth, brand influence, and profitability.

Key Responsibilities

1. Esports Business Strategy & Management

• Develop mid-to-long-term strategy, annual operating plans, and market development direction for the esports business.
• Own the esports business's revenue, gross margin, product mix, and overall business results.
• Establish business targets, forecasts, pipeline, and regular business review mechanisms.

2. Global Market & Regional Operations

• Oversee esports business development and regional operations across ANZ, Southeast Asia, and Europe/US.
• Develop market-entry and growth strategies tailored to each region's market size, competitive landscape, and channel characteristics.
• Establish regional revenue targets, channel deployment, key account lists, and market development plans.
• Regularly review regional revenue growth, revenue mix, customer structure, and market expansion outcomes.

3. Key Accounts & Channel Development

• Establish management mechanisms for global key esports accounts and strategic channels.
• Drive revenue growth, SKU expansion, and high-margin product adoption with existing key accounts.
• Develop new customers with significant revenue potential, channel influence, and long-term partnership value.
• Build out retail, e-commerce, distributor, dealer, and strategic partner coverage.

4. Product & Market Strategy

• Define esports product portfolio, pricing positioning, new product launches, and product lifecycle strategy.
• Synthesize market demand, competitive intelligence, and customer feedback into product recommendations.
• Collaborate with Product, R&D, and Brand teams to enhance product differentiation and market competitiveness.
• Drive market penetration of high-growth and high-margin products.

5. Organizational & Cross-Functional Management

• Build the sales, product, channel, and marketing teams needed for the esports business.
• Establish cross-regional and cross-functional collaboration and decision-making mechanisms.
• Develop talent for regional market and key account management.
• Establish an accountability-driven, results-oriented business management system.

Preferred Industry Background

• Gaming/esports peripherals
• PC Components
• Storage
• Consumer Electronics
• Computer Hardware
• Gaming Brands

Must-Have Experience

• 10+ years of experience in esports, 3C, or consumer electronics industries.
• Prior experience as a Business Unit, Product, Sales, or Marketing Head/Director.
• Experience managing global brands or international markets.
• Track record owning product launches, channel development, or business operations.
• Experience managing revenue, gross margin, and overall business P&L.